Search Engine Optimization

Make your business more visible by increasing the quality and quantity of organic search engine traffic to your website.

The first five organic results get 67% of all the traffic.

Search engine optimization is a marketing objective focused on growing visibility in organic search. SEO matters because organic results matter – they dominate SERPs, are the primary website traffic medium, and outperform paid search result clicks. SEO is a smart, long-term investment in your website.

  • Over 40% of revenue is captured by organic traffic (BrightEdge)
  • 93% of all traffic comes from search engines (Forrester)
  • 81% of consumers perform some type of online research before making a large purchase (Retailing Today)
  • 75% of people don’t scroll past the first page of search engines (HubSpot)

Why EMSC?

SEO (search engine optimization) is one of the core competencies at EM Search Consulting. We have successfully optimized over 150 local, regional and national accounts and currently have over 32,000 contracted keywords ranking on the first page of search engines. The goal of search engine optimization is to be on the first page of search engine result pages (SERPs). Ultimately, you want your site to be in the coveted top three or four results. However, it can be a complicated process and it does not happen overnight. Our Chicago-based techs have a thorough understanding of the latest in SEO services and strategies to ensure your business stays on top of the constantly changing Google algorithm.

Ranking on the first page of Google requires a multifaceted SEO approach. SEO is not a one size fits all fix to getting websites to rank, rather it’s a method that should be customized according to the unique needs of each business. EM Search Consulting offers a variety of SEO program sizes, each program includes a set of monthly deliverables and you can add additional marketing products on an optional basis.

What Is SEO?

Search Engine Optimization is the process of optimizing a website to increase visibility on the search engine results page and thus grow organic traffic and conversions. SEO is a long term investment in the success of your business.

 

 

The EMSC Strategy for a successful SEO campaign. Successful SEO requires a multi-faceted approach that must be flexible to keep up with ever-changing ranking algorithms. Broadly, SEO strategies include thefollowing:

1

Keyword research & targeting

2

On-page work

3

Off-page work

4

Directory listings

5

UI/UX

The EMSC approach is to apply each of these strategies in a way that customized to our clients and the people they serve and considers the nuances of an SEO environment that is changing and getting smarter every day.

Myths of Search Engine Optimization

Myth: You don’t need SEO if you appear in top paid results.

Fact: 51% of website traffic is driven by organic search while paid search makes up 10%. SEO is a long term investment in the visibility and success of your website on the SERP. For SEO to be successful we must apply a holistic approach, which results in greater benefits overall. While paid ads may yield immediate leads, they add far less long term value to a website and brand.

Myth: How my website looks and functions do not affect SEO.

Fact: User interface and user experience (UI/UX) play huge roles in how your website is ranked. The job of Google’s ranking algorithm is to prioritize websites that convey authority in their industry and will best serve its visitors. If a website has a poor interface or experience, Google will not give it the authority to appear in top results on the SERP.

Myth: Content is all you need.

Fact: While relevant, informative content is necessary, it must be employed with other SEO strategies to actually be effective. Quality content must be coupled with on-page optimization efforts and link-building. No one SEO strategy can achieve optimal results by itself.

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Case study

See more our works and see Case Studies of selected Projects.

Our Works

EM Search Consulting has helped the company I work for (local residential and commercial moving company) with both a SEO and PPC campaign and we have seen nothing but positive results. They also designed a new website for us that looks great, is functional and tells the story of our business. Most importantly, the whole team is knowledgeable and responsive and willing to help with any questions or changes we need to make. Their flexibility is a great fit for any company that has different financial seasons. We would HIGHLY recommend their services! A big thank you to the whole team at EM Search Consulting!

Smart and valuable team at EMSC. They know their specialization well and as a client, I feel we have received great value for what we have invested with them. They built our website and were punctual with all timelines. Additionally, when changes needed to be made, they completed without question.

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