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Search
Engine
Optimization

Why SEO

5 Billion

Over 5 billion searches are preformed every day. Is your website being found?

93%

The Google 3-pack appears in the top spot in 93% of searches with local intent. Learn how to get better placement for locally optimized searches.

78%

Of local-mobile searches result in a purchase offline! Get more visibility online and drive more people through your door.

What is SEO?

Search engine optimization is a marketing objection focused on growing visibility in organic search. In 2017 businesses are expecting to invest more heavily in SEO than ever before. This is due to the exponential growth of search and the importance of showing up well in search results.

SEO (search engine optimization) is one of the core competencies at EM Search Consulting. We have successfully optimized over 100 local, regional and national accounts and currently have over 1,500 contracted keywords ranking on the first page of search engines. The goal of search engine optimization is to be on the first page of search engine result pages (SERPs). Ultimately, you want your site to be in the coveted top three or four results. However, it can be a complicated process and it does not happen overnight. Our Chicago-based techs have a thorough understanding of the latest in SEO services and strategies to ensure your business stays on top of the constantly changing Google algorithm.

Unlike PPC advertising, you can not buy top placement in organic searches, you have to earn it. At EMSC, we accomplish this through several key components.

On-page Content

On-page content can be thought of as the “facts” of your website. It is important for your site to be rich in content and also well coded so that search engines and consumers alike understand the purpose of each page. Proper on-page strategy is paramount to getting a website to rank in a dominant position on major search engines.

Off-Page Content

We like to think of off-page content as “proof”. Sites with the limited amount of off-page content are like businesses with no referrals or reviews. Search engines need to be able to trust what they read on a website—the only way they can determine if the site is trustworthy or not is to look at other sites to see if there are quality links, mentions, shares, tweets and more about the site in question. The more off-page content a site has, the more trust the site can build.

Ready For More Organic Leads?