Landing Page Creation

Google owns the world’s largest online display network, with display campaigns reaching 80% of global internet users. Those users that are exposed to display ads are, on average, 155% more likely to search for brand specific terms.

Don’t let your hard-earned ad traffic go to waste! The first page users see after clicking an ad plays a pivotal role in convincing them your product or service is worth their time and attention — make it count with landing pages.

Encourage users to convert by sending them to custom landing pages. A landing page is where a visitor “lands” after they have clicked on an ad, and 74% of landing pages optimized for conversions help increase sales and lower your cost-per-lead.

Linking your ads to landing pages as opposed to your homepage is highly recommended for any ad campaign. Each is created with custom content, a clear call-to-action, and no external links that may distract users. The only action users can take on the page converts them into a lead.

EMSC has created and monitors over 200 live landing pages for clients in a variety of industries, and we have seen many cases of improvements once these landing pages are implemented. One of our client’s Google Ads campaign experienced an 85.64% change in conversions after we swapped the ads’ destination from their website to a landing page. All landing pages are designed and marketed with a focus on generating quality leads for our clients.

Landing Pages That Help your Ads Convert:

  • Each landing page is unique and caters to a specific service/product/geography.
  • The content focuses on main keywords that relate to the ads to help increase your ads’ quality.
  • Clear call-to-actions are placed throughout the page to help guide consumers to convert.
  • Conversion tracking is enabled to attribute all conversions from the landing page to your ads.
  • There are no external links to distract users. Their only option is to convert.
  • We design insightful and deliberate A/B Testing to better understand what elements and content converts leads for your business.

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