As of late 2017, 61% of consumers prefer to be contacted by brands via email over any other platform (Adobe, 2017). Additionally, email beats social media by 40x when it comes to customer acquisition (McKinsey).
Email marketing is a cost-effective way to help you connect with your customers and promote your brand. Our team manages email marketing campaigns for a variety of different industries, offering customized email templates and content to engage your audience. Whether you want to notify customers of a sale, promote your services, or share some exciting news—our email marketing experts can help craft your story.
Email marketing, in its simplest terms, is the use of email to promote your business and its products or services. It’s an efficient & effective way to interact with your customers so your business remains top-of-mind, you can share news, promotions, reminders, and other noteworthy items, and increase your business’ visibility & credibility. A great way to create an email list to use for your email marketing is to offer a subscription sign-up or contact form on your website where you can collect addresses from both existing customers and new leads.
The EMSC Strategy for a successful campaign.
Create your email marketing campaign with a goal in mind. Do you want to target existing customers, new leads, or both?
Build an email list and segment it based on the campaign goal
Design a customized email template that represents your business’ brand
Craft personalized content to intrigue and engage consumers
Enable campaign tracking and A/B test when appropriate
Send (but don’t forget to test it first!)
While many believe email marketing is slowly dying, this is far from the case. Significant stats recorded in the last year indicate that email marketing is an essential tool for retaining current customers and attracting new ones, and the use of email itself is only growing. In 2018, 99% of online users checked their email every single day (DMA Insight). Why not take advantage of this under-utilized platform for your business’ marketing?
