Content Writing

Seventy-seven percent of internet users read blogs. Small businesses with blogs get 126% more lead growth than small businesses without blogs. Do you catch our drift?

Why EMSC?

Content and SEO go together like peanut butter and jelly. Google won’t be able to find your company if you don’t have strategic, thoughtful content to back it up.

It’s as simple as that. Content creation via website pages, blogs, back-end pages, videos, quotes, articles, case studies, live chat, social media posts, gifs and more is a great way to give Google something to crawl. In today’s content-centric world and 3.5 billion Google searches per day, cookie-cutter, outdated content simply doesn’t cut it anymore.

What’s the Word?

Progress continues to be made in terms of ranking web pages on the quality of their content, however, keywords still play a pivotal role in how your company ranks on Google. Copying and pasting your keyword or phrase multiple times throughout the same page isn’t cutting it anymore. Keywords need to be seamlessly integrated into your brand’s story instead of sticking out like a sore thumb. Our team can help you with that.

The EMSC Strategy for a successful campaign. When creating content, we abide by SEO content best practices.
We create content that is:

1

Useful

what’s the point of creating content if your consumer doesn’t take anything away from it? We are happy to do the necessary research to become experts in your business, creating a uniform voice and tone for all content that you push out.

2

Credible

Your content should be nothing if not credible. Every content page, blog and social media post will be crafted with care and fact-checked to ensure consumers are getting the right information.

3

Engaging

High-quality videos, pictures, infographics and other engaging content can help bring your company to life.

4

Optimized

Through keyword research, properly formatted content, and internal linking, your content will be optimized in a way that actually shows up on Google. After all, isn’t this the end goal?

Myths of Content Writing

Keywords are dead

While Google has made an algorithm to punish keyword-plugged content, some people think that keywords are no longer relevant. Now, it is instead important to write relevant, valuable content that has an end purpose.

SEO optimizations are one and done

Content doesn’t only need to be optimized one time in order to be successful in rankings. Rather than rewriting copy to include new keywords, it is important to write original content that is relevant to search engine queries.

The longer, the better

Long-form content has recently boosted rankings, but this is only because more time and effort is put into these articles. But if your content strategy revolves around length just in order for Google to pick it up, you won’t be very successful. Quality > quantity.

Looking Ahead

At the end of the day, content creation is here to stay. And it’s evolving. Fast. Our team at EM Search Consulting is dedicated to staying one step ahead of the trends to help deliver results for you and your company.

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Content Writing

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