Live chat on your site is a great way for potential customers to reach out to companies and communicate with them directly.
While not necessary for every website, it certainly is beneficial for many companies. Aside from being able to communicate directly with your potential customers, there are benefits that live chats provide your business. Advantages include improved customer service, improved trust and loyalty, cost-effectiveness, and more.
We also find that our clients experience increased sales and upsells, as the chats allow customers to obtain more knowledge about what they want to purchase and what is a good fit for their needs.
When a potential customer goes on your site, the chat button is often in a corner, always available should the customer need to ask a question. Oftentimes, customers do not want to deal with calling a business, especially if they think they will be put on hold, are working on something else, etc. Chat leads provide a fast and easy solution, where a customer can reach out with their questions and know they can get a quick response.
As an added bonus, you do not pay for any unqualified leads; therefore, if a customer starts a chat but then leaves, or if it is not a valid chat, your business will not be charged.
Live chat is also expected to grow by as much as 87% in the next year; if customers are expecting live chat and you do not have it, while your competitor does, that can harm your business!
At EM Search Consulting, we can get you set up with live chat leads with an affordable software. Discuss with our team today!