The Crosby Law Firm

The Crosby Law Firm

SEO/PPC Advertising

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Overview

The Crosby Law Firm is a Rockford, IL divorce and family law firm with six practicing attorneys alongside president and managing attorney Michael Crosby. In addition to divorce and family law matters, the firm also takes on a variety of cases regarding bankruptcy, real estate, probate, traffic law, and beyond.

Since opening its doors in 1980, The Crosby Law Firm has handled thousands of cases and helped many clients successfully navigate the legal system

Start date

December 2018

www.thecrosbylawfirm.com

Highlights

160.61%

Leads increased

The opportunity

Unsatisfied with his dated Yellow Pages advertising method, Attorney Crosby was looking for a way to increase the number of leads coming into his practice without compromising on lead quality. He wanted to focus mainly on family law and divorce cases but was open to leads related to other practice areas too. The most difficult part of creating a program for Crosby Law Firm was figuring out a strategy that could make the firm stand out amongst the competition and industry saturation.

The strategy

Our strategy focused on getting in front of those early in the conversion funnel and looking for a lawyer that is the right fit for their case. We looked at data from our other successful lawyer clients and applied a similar approach for Crosby Law. We created practice area-specific landing pages that were optimized for conversions & ads with strong call-to-actions, added in a diverse set of ad groups and keywords for each campaign, and implemented location based targeting around the practice. In the first month, the campaign brought in 33 leads. We integrated the necessary changes to further optimize the campaign and by month two had more than doubled our lead count. Attorney Crosby was so pleased that he increased his budget for month three and beyond.

Results

In the first 60 days:

160.61%

Leads increased

36.23%

Conversion rate increased

22.01%

Click-through rate increased

20.94%

Cost per lead decreased

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