EMSC Blog

EMSC has helped over 70 local and regional businesses in Chicagoland lift their brand above the competition

Benefits of a Customized Website

Published on April 24th, 2017 by Adrian Trela

I think we can all agree that having a website that properly represents you is essential in 2017. While there are a ton of options available to business owners, not all websites are created equally. Over the years we have encountered clients who have run the gamut of the perils and pitfalls of making the […]

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Importance of Website Content

Published on March 20th, 2017 by Todd Carter

There are multiple things that have an effect on your website’s ability to rank well and be found for searches.   This blog speaks to one of the most important components of successful SEO: website content. Effective website content for SEO functions in two main ways: Depth of content (the overall number of individual pages that […]

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What Local Businesses Need To Know About Google Knowledge Panel

Published on February 15th, 2017 by Taylor Rascia

If you use Google, you have more than likely come across the Google Knowledge Panel without even knowing. The Knowledge Panel is a box that will appear on the right-hand sign of certain Google Searches. It is a feature of Google’s SERP (Search Engine Results Page), which will display information about entities and how they […]

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Professional Photography Means More Business

Published on January 23rd, 2017 by Chris Bartlett

All-too-often, we run into businesses that fail to see the value in professional photography for their websites. We find sites with outdated pictures, low-resolution photographs, or otherwise poor quality images. Putting low-quality images on your business’s website sends the wrong message to your visitors. The way your website looks and functions is every bit—if not […]

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Holiday Social Media Etiquette

Published on December 20th, 2016 by Emma Wargolet

We are in the full swing of the holidays, meaning that your company’s social media is as well! As you know, what you post on your own personal page is not the same as what a business should post, and this rings true during the holiday season as well. There are specific rules to follow […]

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