EMSC Blog

EMSC has helped over 70 local and regional businesses in Chicagoland lift their brand above the competition

What Local Businesses Need To Know About Google Knowledge Panel

Published on February 15th, 2017 by Taylor Rascia

If you use Google, you have more than likely come across the Google Knowledge Panel without even knowing. The Knowledge Panel is a box that will appear on the right-hand sign of certain Google Searches. It is a feature of Google’s SERP (Search Engine Results Page), which will display information about entities and how they […]

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Professional Photography Means More Business

Published on January 23rd, 2017 by Chris Bartlett

All-too-often, we run into businesses that fail to see the value in professional photography for their websites. We find sites with outdated pictures, low-resolution photographs, or otherwise poor quality images. Putting low-quality images on your business’s website sends the wrong message to your visitors. The way your website looks and functions is every bit—if not […]

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Holiday Social Media Etiquette

Published on December 20th, 2016 by Emma Wargolet

We are in the full swing of the holidays, meaning that your company’s social media is as well! As you know, what you post on your own personal page is not the same as what a business should post, and this rings true during the holiday season as well. There are specific rules to follow […]

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Social Media, the Election, and What We Learned

Published on November 22nd, 2016 by Scout Inman

It is no secret the scale of impact that social media has on influencing public opinion. The internet is a black hole of information and social media platforms are its most successful peddlers. Social media as a tool for political outreach was first successfully developed on a large scale in 2008 by the Obama campaign. […]

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EMSC Goes to Google

Published on October 25th, 2016 by Emma Wargolet

On October 11-12, the EMSC team was able to go to the Google office in the West Loop of Chicago for an AdWords Bootcamp. Our team spent two days learning about new techniques in AdWords, best practices for our clients, mobile solutions, and much more. At EMSC, we are always looking to continue our education […]

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