Our Approach

We Are
Digital Tailors.

The Foundation

We simplify digital marketing for your business.

Founders Olin Erickson and Matt Makris have over 20 years experience in digital marketing.

We continue to be challenged with the question, “how do you simplify digital marketing with all the constant changes and confusing tactics?” The solution: Offer our clients an intelligent marketing strategy which focuses on generating revenue by utilizing the most efficient digital products and services.

At EM Search Consulting, our motivation is not to sell you advertising, but rather to become your team of consultants – for the long-haul.


Collectively, our team works tirelessly to ensure that your digital strategy is the perfect combination of products and services for your company. We provide actionable results across all digital services, yet at a fair and competitive price point. With our experience, reliability, and customizable strategy, your company can feel confident in EMSC.

The History

Company Founded

Founders and partners Matt Makris and Olin Erickson, left their consulting jobs at a large, ‘big-box’ advertising organization to start EM Search Consulting. After having spent several successful years at the big-box company, Matt and Olin realized there was a better way to serve clients – give them more time and attention. That inspired them to form EMSC.

Grand Opening of Chicago River North Office

Matt, Olin move into a shared startup space in the River North neighborhood of downtown Chicago, IL. Shortly after, they hire their first intern who would later become their first full-time employee.

The Great West Loop Migration

After a year and a half in the smaller River North office, we hit critical mass and needed to find bigger pastures, which led us to the booming, tech-saturated West Loop neighborhood of Chicago. Once we settled in to this office, we realized we had already grown out of the space.

EMSC accepted into the Google Partners program

This certification is awarded to firms that pass Google Partners Certification tests, which includes Adwords, Analytics and more. It is also based on our spend level and most-importantly overall ad performance.

Umm, we need more space.

As the team grew, the office shrunk. We moved into a bigger suite which is where we still reside today.

Awarded Google Premier Partner Status

We achieved Google Premier Partner status by surpassing a much more spend and performance requirement. We would later be informed by Google that we were among the top 3% of Premier Partner agencies in North America.

We require all of our employees to pass the individual certifications and even do classroom training at Google’s Chicago campus.

Welcome, Erin & Jane

EMSC welcomes Erin and Jane!

Check them out!

Meet Erin
Meet Jane

Welcome, Alex

EMSC welcomes Alex!

Meet Alex

Google Expert Days

The EMSC team attends Google Expert Days, a two-day workshop conducted by Google’s AdWords team. The workshop focused on audience and automation targeting.

Olin gets hitched

Olin gets hitched and the EMSC team attends the wedding of the year! Congratulations, Olin and Nicole!

New Office

We need more space, again! As we continued to grow the need for a bigger space became apparent. In February of 2018 the EMSC team moved to a beautiful new building in West Town. We are all very happy to have a full kitchen, sound-proof rooms, and a rooftop!

Welcome, Brenna, Jake, & Molly

EMSC welcomes Brenna, Jake, and Molly to the team!

Check them out!

Meet Brenna
Meet Jake
Meet Molly

Keyword Ranking Milestone

EMSC cracks 20,000 keywords on the first page of Google!

Welcome, Bennet!

EMSC welcomes baby Bennett! The long-anticipated arrival of Matt’s second child, Bennet, means the EMSC family continues to grow.

Welcome, Emily & Jenny

EMSC welcomes Emily and Jenny to the team!

Check them out!

Meet Emily
Meet Jenny

Meet Georgie

Georgie, the office dog, joins the ranks as the newest member of the EMSC team. You can reach him by calling our office and asking for “Georgie” or “Georgito”, take your pick!

The Dream Team

Co-Founder, Fire Putter-Outter
Senior Digital Consultant
Senior Digital Consultant
Digital Consultant
Digital Operations Lead
Advertising Team Lead
SEO Team Lead
Account Manager
Account Manager
Web Developer
QA Associate
Account Manager
Account Manager
Account Manager
Account Manager