About us

Get to know EMSC

We simplify digital marketing for your business.

Founders Olin Erickson and Matt Makris have over 19 years experience in digital marketing. We continue to be challenged with the question, “how do you simplify digital marketing with all the constant changes and confusing tactics?” The solution? Offer our clients an intelligent marketing strategy which focuses on generating revenue by utilizing the most efficient digital products.

At EM Search Consulting, our motivation is not to sell you advertising, but rather to become your team of consultants.


We are digital tailors.

The EMSC team is here to educate you about all the digital advertising options available, but more importantly, to consult you on an overall advertising solution that fits your business’ individual needs. No two clients are the same, which is why we invest the time in creating programs and strategies that custom-fit their goals and objectives.

Most of the businesses we encounter have had at least one bad experience with pay per click advertising, search engine optimization, social media management, etc and the common thread we have uncovered is that most of these businesses were sold a “cookie cutter” program that was “pre packaged” or wasn’t customized based on their individual needs, budgets and current web presence. Sound Familiar? To find out more about how to partner with EM Search Consulting for your digital marketing and advertising needs, please call or email us today.



Meet the team

Hi, we are EMSC.







Never stop testing, and your advertising will never stop improving.

David Ogilvy


What we do

Search Engine Optimization, Digital Advertising and Marketing Strategy

Search Engine Optimization

Search Engine Optimization has the purpose of increasing the organic ranking of a website. Unlike Pay Per Click advertising though you can not buy it, you have to earn it.  At EM Search Consulting we accomplish this through several key components.

On-page content: Most Websites have issues with their meta data, page titles, h-tags, site architecture, etc. and lack the proper amount of content for a search engine to deem them worthy of a dominant organic position. Without proper content and coding it is very difficult for a search engine to determine that the Website is an authority on the subject matter it intends to rank well for.

Off-page content: We like to think of off-page content as proof. Sites with limited amount of off-page content are like businesses with no referrals or reviews. Search engines need to be able to trust what they read on a website—the only way they can determine if the site is trustworthy or not is to look to other sites to see if there are quality links, mentions, shares, tweets and more about the site in question. The more off-page content a site has, the more trust the site can build.

Social Media and Blogging: Social media and blogging are necessary today. It is important to create smart, relevant content that people are interested in and can easily become engaged in. These tools often get overlooked by local/regional businesses but are very important when it comes to your brand, reliability and trustworthiness.

Contact us to schedule your free SEO consultation.

Search Engine Advertising

Pay Per Click advertising has been around for quite some time now but is still somewhat misunderstood.  Although many people understand that Pay Per Click advertising means that the advertiser pays only for the traffic they get to their site, many people do not understand the complexity of how PPC pricing is determined. In most cases, the cost of the click is irrelevant since a click isn’t the same as a client or conversion. We aim for the perfect combination of keywords, targeted ads, bid strength and more—all to achieve the lowest priced lead possible.

As a business owner, you should care more about how much each new sale costs you than about how much each click costs. However, there are still plenty of steps we take to ensure a lower cost per click and thus, a lower cost per lead. Did you know that Google takes a lot more into consideration when determining the cost of each click for you than the amount of money you are willing to invest? Are you aware of what quality score is? Are you using site link extensions and adjusting your bids based on different targeted locations? Over the past few months PPC has become more and more complex but has also been providing better and better results if managed properly.  At EM search consulting we can take over an existing campaign or help you start a new campaign all while fully tracking the success through call tracking, email tracking and any other goal metrics.

What Makes EM Search Consulting Different?

We execute advertising campaigns much differently than the typical ‘big box stores’ do with PPC. We tailor the campaign to custom-fit your business’ needs, all while giving you the attention you deserve. Our clients are encouraged to take full advantage of a monthly in-person or video conference meeting to discuss your results with the people that are actually running your campaign. Looking for customized reporting and conversion tracking? We offer custom reporting as well as flexibility for those ‘one-off’, detailed requests.

Contact us to schedule your free digital advertising consultation.

Retargeted Advertising

Retargeted Advertising, also known as ‘remarketing’, can be used as a retention strategy for your website visitors and customers. For example, when a visitor leaves your website and visits other sites such as social networks and news websites, they will be ‘followed’ by custom ads and messages from your business.  This is a highly-targeted form of advertising because it delivers ads and messages which are only displayed to people who are interested in your products and services.

Contact us to schedule your free retargeted advertising consultation.

Other Services


The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

Leo Burnett


Our Blog

News, Tips, Tricks, etc.

Comments Off on Are You Ready For Mobilegeddon in Chicago?

Google has officially launched “mobilegeddon” and your site could be in severe danger of losing its current rank or falling further into the archives of search if you do not pass the mobile test. Organic results on mobile devices will now have a bias towards sites that are considered mobile friendly. To find out if your […]

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Comments Off on Local Business Listing Power

Verifying your local business listing is one of the most important steps you can take when trying to increase your online exposure. Not only is it important from a business branding standpoint but it is also very important when it comes to search engine optimization. Many clients have been asking me what to do and how […]

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Comments Off on The difference between GOOD SEO companies and BAD SEO companies

Here is a great article listing red flags when choosing your SEO agency. Check out #1 and #5 especially. See the list and full article at Forbes.com. http://www.forbes.com/sites/ericenge/2014/09/11/12-warning-signs-of-a-bad-seo-firm/

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Comments Off on A New, Click-less World

In the 10+ years of designing web user interfaces, I’ve never asked myself, “should they have to click on things to navigate this site?”. That’s what we know and how it’s always worked: you click something, you get something. The people at dontclick.it have developed an interface which doesn’t require one single click to navigate […]

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Comments Off on Your Yelp Reviews Never Sounded Better

Stumbling upon a negative Yelp review about your business can be unsettling, aggravating and downright the worst. Gotta Kid to Feed Productions has published a YouTube channel with videos of seasoned actors and award-winning narrators reading real Yelp reviews of actual businesses. If you had to discover a negative review one way or another, wouldn’t it […]

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Comments Off on Local Chicago SEO

Local SEO has become increasingly important over the past few years and has also become increasingly complicated. It seems that Google in particular has really started to put an end to “junk links” and irrelevant content. Local SEO has shifted and given way to the things that consumers care about when making a local buying […]

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  • Contact Information

    Chicago Office

    Address: 744 N. Wells St.
    Chicago, IL 60654 USA
    Telephone: 312-860-6288
    Toll-Free: 888-773-0268
    Email: info@emsearchconsulting

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